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Brand Motion Blog

Useful articles, carefully and accurately collected for you

How to Make Videos an Integral Part of Your Content Strategy

October 2, 2017    
Brand Motion    
How to Make Videos an Integral Part of Your Content Strategy

Content marketing today, needs visual elements for it to garner interest and generate engagement. With Facebook driving content engagement through videos, visual content has found a new avenue that content marketers can explore to the hilt. For a content strategy to succeed, it must offer consumers what they are looking for, when they want it, and how they want it. Content interactions are now taking place through smartphones and tablets, and as…    read more 

The Complete Guide to Video Content Marketing on Social

September 19, 2017    
Brand Motion    
The Complete Guide to Video Content Marketing on Social

There’s a reason why you can’t escape video. From brands creating eye-popping product promos on Instagram to your embarrassing friend live-streaming their ghost pepper challenge on Facebook, social users are totally surrounded by video content. We’re obsessed with it too. Perhaps that’s why approximately 80% of all web traffic is projected to be video-based by 2021. And so the message for marketers is crystal clear: you can’t sleep on video anymore. Your…    read more 

5 Video Marketing Myths

September 5, 2017    
Brand Motion    
5 Video Marketing Myths

By now, you’ve probably heard video marketing is a powerful tool for generating leads and capturing new customers. So why aren’t you using it yet? 5 Video Marketing Myths, debunked: For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track. And these would be valid reasons … if any of them were still true in…    read more 

15 Actionable Tips to Increase Your YouTube Traffic

August 30, 2017    
Brand Motion    
Increase-YouTube-traffic

More than 500 million hours of videos are watched on YouTube each day. The surprising part? Only 9% of small businesses use the site for marketing. It is time for you to increase your YouTube traffic and I am going to show you how. Most don’t immediately associate YouTube with marketing. But that’s beginning to change. Because when it comes to social media marketing, YouTube is an undeniably powerful force. After all,…    read more 

Video editing tools: How to Make Square Videos for Facebook Using PowerPoint

August 20, 2017    
Brand Motion    
Video editing tools- How to Make Square Videos for Facebook Using PowerPoint

Let’s talk about one of non standard Video editing tools: Microsoft Power Point. Do you want to create square videos for Facebook and Instagram, or other social networks? In this post, I’ll show you how to quickly and easily make and produce square videos using Microsoft PowerPoint – no video editing expertise required. The end result is similar to that which you’d get using a paid tool like Animoto… but free. But before…    read more 

How to Make a Facebook Cover Video That Wows Visitors to Your Business Page

August 11, 2017    
Brand Motion    
How to Make a Facebook Cover Video That Wows Visitors to Your Business Page

Do you want to know more about Facebook Cover Video? Read the article… Have you noticed that certain Facebook Page covers are… moving? It’s not your eyes playing tricks on you. Facebook began to test video covers in April 2017, and they’re slowly rolling out the feature to all Pages. Here’s Facebook’s explanation about the decision to introduce animated covers: “We’re always looking for ways to help businesses create more engaging experiences…    read more 

How To Build A Successful Live Video Marketing Plan

August 8, 2017    
Brand Motion    

The rise of live video over the last year or so has given content marketers a powerful new weapon to add to their armory. To add to venerable email marketing, blogging, social media and static video content, marketing professionals can now add a format that brings a whole new set of benefits. Live video is urgent, interactive and exclusive. It’s also demanding. And while it’s effective by itself, it achieves its best…    read more 

6 Viral Video Marketing Examples That Will Never Get Old

August 1, 2017    
Brand Motion    
Brandmotion.io - 6 Viral Video Marketing Examples That Will Never Get Old

Oh, hi there. Have you heard the news about video? It’s becoming really important for marketers to use. Imperative, even. Perhaps mandatory. I’m talking about Viral Video Marketing. “Sure,” you must be thinking. “And in other news, the sky is blue.” Okay, we get it. You know how important video is. That much is clear. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the…    read more 

10 Types of ‘Explainer Videos’ You Should Use [Infographic]

July 25, 2017    
Brand Motion    
Brandmotion.io - 10 Types Of ‘Explainer Videos’ You Should Use Social Media Today

No doubt you’ve heard this before – video is the medium for social in 2017. A quick recap: Online video is forecast to account for 74% of all web traffic in 2017 More than 500 million people are watching Facebook videos every day, while 1.5 billion users log onto YouTube every month Year over year, the time people spend watching video on Instagram is up more than 80% As video continues its rise,…    read more 

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